Gardener’s Supply Email Refresh

Gardener’s Supply email program had become outdated. The templates needed sprucing up and streamlining for easier design and implementation.

In my role as Design Manager, I spearheaded a template overhaul, creating this “cheat sheet” for email templates with interchangeable modules. Our Email Manager was able to say “Give me a #4 please!” and know that it would get done quickly and beautifully. The templates and designs were meant to show off our gorgeous photography, our deep advice library, and be more engaging and easier to follow.  Scroll down for example emails.