Gardener’s Supply Seasonal 4-part Campaign
What does the gardening season look like? It falls into 4 parts—Planning, Planting, Tending and Harvest. I helped spearhead and implement a 4-part campaign for GSC that aligned with these 4 themes to get customers excited and planful about the 2025 gardening season.
As Design Manager, I worked with our Design, Photo and Marketing teams to create a beautiful new take on our catalogs, website, emails and social ads that followed this seasonal flow, creating a consistent, beautiful journey for customers as they perused our products.
The landing pages show right and below compiled relevant digital tools, product categories and advice resources that related to the seasonal theme so shoppers could easily find everything they needed for that time of year. We added a FAQ section to increase SEO value as well. I designed them, in Fastr Frontend, to be clean, easy to navigate and inspirational. They can be see live at the links below:
Below, find the catalog covers for the three parts of the season that we mailed catalogs for. These catalogs were a complete overhaul from the previous catalog format. For a more comprehensive overview of the that redesign, please see the project on my older site here.
